Media Conditioning?

I saw this advert on TV the other day and caught it again this morning.

I think this whole idea of carrying around a barcode on your phone is very close to carrying around your own RFID chip in your hand. It all feels to me like a another way of, who ever is pushing such things like RFID chips, trying to get us used to the idea of them.
"It's a good idea, everyone carries their mobiles" yes sounds very convenient doesn't it, it would be even more convenient to have a chip injected in to your skin?

The media is used every day to slowly get us used to the idea of different things be it; RFID, ID Cards or drugging children who appear to have ADHD.
This isn't just in the news, it appears in everything, TV programs, movies...our schools?

Kids are targeted now, fingerprinting in schools and ID cards are used in many schools, they're made out to be fun and cool, kids are being conditioned in to accepting these things at an early age, when they are adults they will not question bio metrics or ID cards as they are already used to using them, will they object to RFID chips too?
Parents are used too, they are made to live in fear of the world around their children, with the Madeline McCann incident so heavily broadcast (seriously though how many children really go missing like this? and how many parents get to go meet the Pope?) it's no wonder that parents want to protect their children, DNA kits and RFID sound good don't they? they got us used to the idea of chipping out pets, it's not far at all from chipping babies is it? why not add their DNA to the database while we're at it?

Where will all this media conditioning lead? I was watching a documentary on Auschwitz the other day and I had to question how such a thing could happened and wondered if such a thing could happen again in this day and age...the answer I sadly came to was 'yes it could'. You just need to look at news reports today to see hatred being spread in the UK. That day there were reports about the number of immigrant births in the UK and how much it is costing the country.
I hear almost every day someone complaining about immigrants in the UK, from a lack of jobs or housing all being taken by immigrants. I could see people becoming very angry and it wouldn't take much to fuel that hate.

Quotes from news report:

"At the weekend, a leaked letter from Mike Fuller, Chief Constable of Kent, said his force was being stretched to the limit by the huge numbers flocking into the UK. He blamed the “migration surges” for a 35 per cent rise in violent crime in his county. "

"More than one million migrants have come to the UK since the European Union scrapped its borders with much of eastern Europe in 2004. At the time, ministers claimed the influx would only be between 5,000 and 13,000 a year."

"Recent opinion polls suggest immigration is now the issue causing most worry to voters.
One recent survey found that two-thirds of adults in the UK feel that laws on immigration should be much tougher.

And almost half say their biggest concern is pressure on public services and jobs caused by migrants.

Many believe that immigrants are being encouraged to come to Britain by the generous welfare handouts available to them.

Earlier this week, the Daily Express revealed that taxpayers are forking out £2.1million a year to bankroll child benefit for 27,000 Polish youngsters, the vast majority of whom are still in Poland."

You just have to read the comments left by people on that site to see that people are angry.

With the right amount of propaganda could such hate be used to turn a blind eye to the mass killing of people?
I have to believe that in this day and age that humanity has enough compassion and intellect to be able to learn from it's mistakes of the past.

Edit: 17 June 2009
News report: http://www.dailymail.co.uk/news/article-1193571/Romanians-flee-Belfast-homes-racist-attacks.html

"More than 100 Romanians - including women and children - were forced to take shelter in a Belfast church after a spate of race-hate attacks.

About 20 families were moved to safety from their homes in the Lisburn Road area of the city last night as it emerged there had even been threats to cut a Romanian baby's throat"